Here’s what we know: The ethics of paying for YouTuber and press coverage of your game are rather blurred, and become more and more so as revenue share programs and FTC rules come into play.
29% of indies surveyed say they have been approached by a traditional website for a “pay of coverage” type of deal. That is very high. I’m guessing the vast majority of those offers are from mobile/app review sites.
Oxford University has used Tetris in PTSD research and McGill University researchers are using it to treat lazy eye. Washington State is training robots to teach each other how to play PacMan. Super Mario pops up in brain research.
Denny’s and Atari® have teamed up for a video game remix you don’t want to miss. Save the universe from ominous hashbrown clumps in Hashteroids, destroy the evil creatures of Wonderfood Forest in Centipup, and break through giant walls of breakfast food in Takeout. Three classic games with a diner twist. And they all fit snugly on your mobile device.
According to a report from the Wall Street Journal’s CMO Today blog, Sony’s outpacing Microsoft dramatically so far on spend — as well as console sales.
$59 compared to $34.7 million. Somewhat surprising but it’s doubtful MSFT could have budgeted in its 2014 fiscal year for such a bumpy landing and reception of the One. While at the same time Sony budgeted for a very aggressive “hearts and minds” campaign. I doubt much of a gap will exist in next year’s numbers.